Facebook has 1.87 billion active users monthly and 1.09 billion daily active users, on average.
32 Percent of Facebook’s users regularly interact with brands through Fan Pages, which almost makes up 1/3 of the entire user base.
That’s a LOT of exposure!
Around 75 percent of Instagram’s user base is outside of the US, making it a great multinational tool.
Instagram has the highest per-follower engagement rate of any of the major social networks at 2.3 percent! In fact, 68 percent of Instagram users engage with brands regularly. They’re even 2.5 times more likely to click on an ad when compared to other social media platforms.
Twitter features a healthy 313 million active users monthly and 82% of those are mobile users.
This means it’s users are accessible almost anywhere.
Twitter users are three times as likely as Facebook users to follow a brand, with 49 percent of monthly Twitter users following brands.
Twitter is a great place to interact with brands in real time: 42 percent of users learn about products and services via Twitter, 41 percent of users provide opinions about products or services on Twitter, and 19 percent of users seek customer support through Twitter.
YouTube sports a colossal 1 billion+ users. In fact, almost one-third of internet users are YouTube users.
YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S. could even dream of reaching.
The number of hours people spend watching videos on mobile is up 100 percent year-after-year.
YouTube viewers who completed a TrueView ad are 23 times more likely to visit or subscribe to a brand channel, watch more by the brand, or share the brand video across other platforms.
With 3 of the top 10 most visited sites being social media websites, social media is becoming a booming avenue for businesses the world over.
Not only is your business able to gain invaluable insight into your customer’s minds, thoughts, and demands, it enables you to have a personalized connection with your audience. Through hashtags, one can see how customers are reacting to a business in real time, with what they have to say.
This gives advertisers an insight into who these people are, what they like, their target demographic, and more. With attuned social listening, your company is able to make better judgement on future marketing decisions in regards to the people who your brand naturally targets the most.
Habit shows that 53 percent of Americans who follow brands on social media are more loyal to those brands. When you create a social media account, you open a two-way conversation with your audience. You also allow them to share your material with their friends and family, giving you priceless social proof in a hyper-connected world.
Think about your audience and see where they are most likely to follow your brand.
A smart company uses social media as an effective customer service tool to increase brand engagement and win over new customers.
Stunning, engaging visual ads are surefire ways to garner positive attention among your audience.
This shows the importance for retailers to manage their social media channels which will have a direct impact on purchase behavior.
Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.
The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.